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The new Vue cinema, due to open at Westfield next February, could be open around the clock if a licensing application is approved.

Vue Entertainment Limited are requesting permission for: “The provision of regulated entertainment (plays, films, live music, recorded music, performance of dance, anything of a similar description) 24 hours a day every day. The provision of entertainment facilities (making music, anything of a similar description) 24 hours a day every day. The provision of late night refreshment between the hours of 23.00 and 05.00 every day. The supply of alcohol (for consumption on the premises) between the hours of 09.00 and 02.30 every day.”

Some of those living directly next to the shopping centre have often complained of late-night noise and parking problems as a result of Westfield shoppers and diners - although following a consultation, some streets are now due to get residents' only parking until 10pm.

Vivienne James of the Macfarlane Road Residents' Association says: “Whenever we have pressed the PR people at Westfield about the hours of the cinema they have offered reassurances that the hours will be similar to Vue at the W12 Centre i.e. until approx 12.30 am.

“Now this application suggests something different and it makes our request for parking restrictions till 11pm look rather more realistic and less alarmist.”

Vue said that if the application were to be approved, the cinema would only use it “occasionally” to screen late-night performances.

“Although we have applied for a 24 hour licence this does not mean we will be regularly showing films throughout the night. Occasionally our customers want to see something in our cinema which takes place late at night, such as live international streaming events or midnight screenings of blockbuster films. Having a 24-hour licence allows us the flexibility to show these special one-off screenings to enhance our customers' experience and meet their demands,” the spokesperson said.

We asked Westfield to comment but received no reply from them.

The Council say a consultation is underway and final representations have to be made by November 20th.

October 29, 2009