Residents Accuse Council of Destroying Local Skyline

With planning committee set to approve 2nd high rise tower

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Local residents have accused Hammersmith and Fulham Council of destroying Shepherd's Bush's skyline, with the Planning Applications Committee expected to rubber stamp plans for a second high rise tower in White City when it meets tonight, Wednesday March 12.

The 32 storey tower is part of Brickfields, a development by Helical Bar on the former Dairy Crest site on the east side of Wood Lane.

This site is adjacent to Imperial College's campus Imperial West, which was given the go ahead last year by both the council and London Mayor Boris Johnson and includes an even higher 35 storey tower.

Last week, Imperial College

Residents who have fought a long battle against Imperial College's plans have dubbed the two buildings the Twin Towers.

The residents, let by St Helens Residents Association, have issued this statement about the two proposed developments:

Imperial College has been promoting in recent days its new 'research and innovation campus' at White City. While this big development may help London’s economic growth, it is not all good news for those that live in the area.

The development includes a proposed 35 storey tower, of mainly private housing, christened last year by the Evening Standard as the ‘Poor man’s Shard’. The building will destroy sky-lines across West London. As predicted, one tower leads to another, and developers Helical Bar are due to get planning approval next week to a second 32 storey tower, on their next door site on Wood Lane.
These two towers will be as tall as Trellick Tower, and in an area of West London which cur-rently has nothing approaching this height.
A long campaign by local residents failed to stop approval by Hammersmith & Fulham coun-cil to the Imperial West development, or even to reduce its height. Since the council ap-proved the planning application, the College has received a £35m government grant of extra public money for the scheme. The College has not answered questions on how this extra public money will be used, and why it cannot lead to more affordable housing or reduced building heights inn the scheme. Nor will it reveal what profit the College is making from the development as a whole.
Hammersmith & Fulham Council has pushed through a series of planning decisions on major developments in White City, before there has been statutory public consultation on the White City Opportunity Area Framework. So far, Boris Johnson has endorsed these decisions, and developers remain keen to get their schemes through the system in what they see as a fa-vourable political environment. After Borough elections in 2014, there may no longer be Conservative leadership at Hammersmith Town Hall as well as at City Hall.
Chair of the St Helens Residents Association Henry Peterson says:
‘Short of a successful legal challenge, the twin towers are coming to White City. A once in a lifetime opportunity to rebuild this part of London on a more human and sustainable scale will have been lost. Residential land values continue to drive the greed of developers.
It is not even that these towers will provide many real homes. Estate agents Savills estimate that with new build apartments in this part of London, 37% are used as a second home and 27% for investment purposes and not lived in. Up to 70% go to overseas buyers, so great are the current distortions in the London property market.
These towers will destroy the skyline and stand as monuments to a planning system and housing market which is doing nothing to meet the needs of ordinary Londoners’
Andy Slaughter, the Labour MP for Hammersmith and the Shadow Minister for Justice, has lent strong support to these local campaigns to protect the rights of residents and ensure proper consultation on plans for White City. He says “I’m delighted that people across the borough are fighting back and I will do all I can to support Shepherds Bush, Hammersmith and West Kensington residents against the wreckers in the Town Hall.”
NEWS RELEASE 7th March 2013
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Issued by the St Helens Residents Association on behalf of concerned residents in North Kensington.
The Imperial College proposals for the former Woodlands Site at 80 Wood Lane, London W12 includes office buildings, a 35-storey residential tower and a 13-storey hotel, along with the Colleges new research and innovation hub.
For more background and related documents, see the Association’s campaign website at
The Helical Bar/Aviva plans for the former Dairy Crest site on Wood Lane are for a mixed use development including 1,150 housing units, with building heights from 8-32 storeys. The planning application is due to be decided by the Hammersmith and Fulham Planning Applica-tions Committee on March 12th 2013
For further information please contact:
Henry Peterson, Chair, St Helens Residents Association
0207 460 1743
Royalty free print resolution visuals available on request (see examples below and overleaf)
Representatives of local residents groups protesting outside Hammersmith Town Hall
25 July 2012.
NEWS RELEASE 7th March 2013
Page 3 of 4
(Source: Woodlands Area Residents)
Computer generated image of the proposed Imperial Phase 2 development in London W12 as viewed from Latymer Playing Fields across Wood Lane. (Source: Woodlands Area Residents)
NEWS RELEASE 7th March 2013
Page 4 of 4
Cartoons of the proposed tower at Imperial West by the widely-published newspaper
cartoonist Andrzej Krauze

elical Bar and Aviva Investments, the companies preparing plans to redevelop the 10 acre former Dairy Crest site in White City are inviting local people to view their final plans for the site on at theBush Theatre's Auditorum on July 18,from 4pm till 9pm.

This meeting follows a series of consultations with local people over the site, to the north of Westfield.

In May last year, they appointed Eric Parry Architects to create a masterplan for a proposed mixed use development which will include 1,500 new homes.

Now they say an outline planning application is being submitted this month and they hope a decision will be made by the council by December.

If the plans are approved, they say will consult the public on more detailed plans for each building, and expect to start work on the development in late 2013.


July 13, 2012