A New Vue
Westfield cinema prepares to open
The new Vue cinema is due to open at Westfield in the next couple of weeks.
The multi-million pound venue will open it doors to the public on Friday 12th February.
Vue Entertainment say the cinema will be the largest fully digital cinema in Europe and will include 14 wall-to-wall, floor-to-ceiling screens, including 5 3D-enabled screens and almost 3,000 'ultra-comfortable' seats.
Tim Richards, CEO of Vue Entertainment, says: "We are incredibly excited about the opening of our 14-screen all digital flagship cinema at this prestigious location in Westfield London that attracts over 23 million visitors a year. Our new Vue Westfield London cinema will set new standards in presentation, comfort and film choice. Vue is committed to providing something for everyone at Westfield, with a wide range of cinema experiences and value options. This will include super comfortable VIP seats in every screen, incredible 3D presentations of films such as Avatar, low priced ‘Kids AM’ films for young families and our highly popular Over 18 screenings for non 18 rated movies, and 2 brand new innovations, SCENE and VueXtreme."
The ‘VueXtreme’ section will have two super-sized screens with enhanced digital surround sound, while the 'SCENE' section will offer three 'premium luxury' screens with reclining seats, a concierge service, cloak room, private lounge and bar. SCENE is aimed cinema-goers aged 18 and over.
Michael Gutman, Managing Director, Westfield UK/Europe, said: “With the cinema industry performing so strongly through the downturn and the advent of 3D and digital technology, we are excited about the imminent launch of Vue’s state of the art cinema at Westfield London. With its unique mixture of large screens and intimate theatres, this new attraction should provide another massive boost to centre visitation and round off the consumer experience for all age groups and demographics."
Vue Westfield will be located above the existing Loft restaurants overlooking the Atrium at the heart of the shopping centre.
The deal between Westfield and Vue came after the original tenant, Showcase Cinemas, was forced to pull out when its American owners ran into financial difficulties.
The cinema, which had originally been due to open at the end of 2009, has already attracted controversy following a licensing application to stay open around the clock. Local residents fear late-night cinema-goers will cause noise and more parking problems in their streets.
January 27, 2010