Have Your Say about Westfield's Expansion Plans

Centre to create new "mixed use quarter" on adjacent land

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Westfield is inviting local people to comment on its plans to expand onto adjacent land.

As we reported in February this year, the shopping centre is planning to add a new £6 million extension as its next stage of development.

The company says its proposals are for a new residential and retail mixed use quarter on land directly to the north of Westfield London and adds:

" The scheme will create a modern and attractive townscape. It will become a vibrant pedestrian quarter with new homes, shops and businesses, with the ability to deliver real benefits to the community that lives and works in White City.

Once completed, the scheme is expected to generate over 2,500 new jobs and will seamlessly link Shepherd's Bush, Kensington & Chelsea and the rest of the White City Opportunity Area.

Westfield’s proposals will open up pedestrian links between Westfield London, Shepherd’s Bush, Kensington & Chelsea and the wider White City area making the whole area far more accessible.

With plans to separate vehicles from pedestrian movements, the development will ensure safe and easy movement for visitors and residents alike around the site. The new streets and public spaces will each have a defined character and be attractively landscaped and lined with a range of shops and cafés.

A new civic square and tree-lined streets will provide attractive pedestrian routes to surrounding areas. A new street south of the Hammersmith & City Line viaduct will contribute to White City Green - this will be about the same size as Brook Green once complete."

A Masterplan for this development, which is part of the broader regeneration of White City, can be seen here and Westfield is inviting local residents to give their views on the proposals on the same website.

Westfield plans to submit an outline planning application later this year, but adds that if planning permission is granted, further detailed applications would need to be submitted, with construction on the first phase unlikely to begin before 2014. Subsequent phases will be delivered over future years.

 

 

February 21, 2011