Cult Music Star Jai Paul and Associates Move into White City Place

The Paul Institute aims to 'support and nurture new British music talent'

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Cult music star Jai Paul, his brother A K Paul and their associate Muz Azar are bringing the Paul Institute, which aims to 'support and nurture new British music talent' to White City Place in Wood Lane.

The somewhat mysterious Paul Institute was first launched in March last year with the release of A K Paul's debut single as a solo artist, Landcruisin, which was available initially only to Paul Institute members who signed up via its Paul Institute and SMS messages.

Now the three founders have chosen a physical home for the Paul Institute by signing terms with Stanhope, Mitsui Fudosan and AIMCo for the Rotunda at White City Place, the former BBC Media Village.

Launch of Paul Institute

The the circular Rotunda is a self-contained annex spread across two floors which used to house a BBC discotheque for staff. It will now be transformed into 3,000 sq ft of creative space for the Paul Institute to occupy.

The Paul Institute describes itself as a growing collective of musicians, artists and technologists which will support and nurture new British music talent.

More detail is set to emerge about the project in the coming weeks and in the meantime, its website is inviting people interested in working at the Institute to get in touch, saying: "We are interested in all kinds of people, from event planners to coders."

Co-founder Muz Azar, said: "West London is the place where it all started for us and we can’t think of a more suitable place than the Rotunda to call our new home."

David Camp, chief executive of Stanhope, said: "The Paul Institute is an immensely creative enterprise and will perfectly complement the mix of companies already moving in to White City Place. We’re proud to support emerging British music talent by hosting the Paul Institute in White City and we look forward to watching this exciting initiative grow."

White City Place is a new business district covering 17 acres in regenerated White City which is attracting a wide range of creatives businesses, including YOOX Net-A-Porter, The Royal College of Art, Huckletree, ITV and BBC Digital as well as a variety of restaurants and eateries.

November 27, 2017