Formula 1 Ace Daniel Ricciardo Zooms into Westfield

For live interview and autograph signing session at launch of Infiniti store


Daniel Ricciardo

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Formula 1 driver Daniel Ricciardo is zooming into Westfield Shopping Centre to celebrate the opening of new Infiniti stores in London.

The Infiniti Red Bull Racing F1 ace will open a special five day display called Powered at Westfield London on Wednesday, January 28.

The Australian driver, who finished third in the 2014 F1 drivers’ championship, will be interviewed live on the Infiniti events stage, located in the Atrium area at 4.45pm on the day, followed by a public autograph signing session.

"Premium automotive brand" Infiniti is opening new stores at both Westfield Shopping Centres in London, Shepherd’s Bush and Stratford City.

François Goupil de Bouillé, vice-president for Europe, Middle East and Africa, says: " Infiniti is one of the fastest-growing premium brands in the UK and in Europe, and Daniel Ricciardo is a rising star in F1. This is a great match."

As well as the F1 driver’s presence, the Infiniti event will also showcase the brand’s UK-centred design capabilities, with Infiniti’s design director, Simon Cox, attending from the company’s design studios in Paddington.

A special design showcase will form part of the launch display, including design elements all the way from the drawing board to clay modelling through to concept, with a model of the Q80 Inspiration model on show.  The Infiniti Design team will hold a live demonstration of their skills on January 29.

Infiniti will also display the fully-liveried Infiniti Support Our Paras Racing Q50 ahead of its British Touring Car Championship debut this year. The not-for-profit race team will be raising money in 2015 for the British Paratroopers charity, Support Our Paras.

Also on display will be the first UK appearance of two of the newest Infiniti models, the QX70 Design and the latest generation Q70, with a new ultra-refined range of 2.2-litre diesel engines, as previewed at the Paris Motor Show in 2014.

The models have only recently gone on sale in the UK and will be available in all Infiniti regional centres including the new Westfield stores.

Visitors to both Westfield sites will be able to experience the new Infiniti Q50 2.0 Turbo.


January 19, 2015