Future of Hammersmith Grove and Westfield branches looks uncertain
Byron Burger on Hammersmith Grove. Picture: Google Streetview
More restaurants in the area face an uncertain future following the news that Byron Burger is appointing administrators.
The branches at Hammersmith Grove and in Westfield Shopping Centre are two of the 52 branches the chain has across the country.
Going into administration means that the company gains protection from creditors while a rescue deal can be arranged. It is believed that there is a chance that the business could be sold as a going concern by the administrators KPMG.
The accountancy firm has been looking for a buyer for Byron Burger for several weeks. They will now be offering the rights to the brand to any buyer who will also be able to cherry pick the parts of the business they want. It is likely that any deal would require job losses and closures.
Any branch that is part of a deal or considered a saleable asset may still reopen in mid-July as planned.
KPMG restructured the business in 2018 when the Hammersmith and Shepherd’s Bush branches avoided closure and investment firm Three Hills Capital Partners became the biggest shareholder. The number of branches was reduced from 67.
Byron was set up after Tom Byng spent a four year stint in America as a student where he "ate enough hamburgers to sink the Titanic." When he returned to London in 2007, he felt there weren't any restaurants offering burgers like those at his favourite American diner, The Silver Top. He is sometimes referred to as the "bourgeois Burger King."
The restaurant was named partly after the poet, and partly because 'byron' is Old English for cowshed.
Byron Burger has declined to comment.
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July 3, 2020