Supermodel Drops In At Westfield

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Naomi Campbell promotes charity T-shirts

Supermodel Naomi Campbell dropped in at Westfield on Friday (February 26) to promote a designer T-shirt which is being sold to raise money for the people of Haiti.

The Fashion for Relief T-shirts, designed by Vivienne Westwood and unveiled at Naomi Campbell's Fashion for Relief show last week, are on sale at a 'pop-up' shop in the shopping centre for £40.

The money raised will go to The White Ribbon Alliance, which supports the health needs of women and girls around the world, and is particularly now focusing on Haiti and helping to rebuild the healthcare system there.

The T-shirt design highlights some of the health issues women and girls in Haiti are currently facing, with around 240,000 pregnant and breast-feeding women who are likely to need the help of the White Ribbon Alliance.

"I am delighted that Westfield London has partnered with myself and the White Ribbon Alliance to support this year's Fashion for Relief in London. I am very grateful to Vivienne Westwood and her team for their dedication to this project whilst they themselves were in the midst of preparing for their own fashion week show," said Campbell.

"Purchasing a limited edition Westwood Fashion for Relief T-shirt is a great way for everyone to get involved in raising funds to help mothers and babies in Haiti who are most vulnerable after the recent disaster," she added.

Campbell has signed 10 of the T-shirts, which are up for sale at a price of £70.

Jill McArdle, Head of Marketing at Westfield London said: "It has been really exciting working with Naomi and Fashion for Relief on this project and we are looking forward to continuing to raise funds for Fashion for Relief through our Greatest Fashion Show on Earth event at Westfield London 18 - 20 March."

The Pop Up Shop is on the Ground Floor at Westfield, near the Atrium, and will be open from 12.00 - 19.00 from Friday 26th - Sunday 28th (18.00 on Sunday).

February 26, 2010