Students of Jack Tizard School, have provided the inspiration for the decorative words dotted within the Christmas tree placed in the forecourt of Television Centre in White City.
Spelling out feelings of hope and positivity as well as memories associated with the holiday season, the design by Matilda Goad is presented as a word search. A signage system accompanies the tree to help locate the hidden words and discover the story behind them, whilst a QR code unlocks a festive playlist specially curated by EM & ME offering a fun and interactive element for visitors.
Traditional baubles with bow detailing will be paired with jovial oversized letters in brightly coloured metallics, inspired by Quality Street wrappers, to present an eye-catching installation filled with light and reflection.
Commissioned by Stanhope, Mitsui Fudosan and AIMCo, ‘The JOY Tree,’ is Matilda Goad’s first major outdoor Christmas installation.
Matilda Goad said, “This was a really exciting and fun project for me. With it having been such a strange and challenging year for many, my design vision was to create a Christmas tree with purpose which would offer a beacon of hope for 2021. It was especially important that the words within the tree came from the future voices of the generations.”
The designer joins a leading-line up of collaborators at Television Centre. A collection of design-led premium apartment interiors have previously been curated by fashion designer Bella Freud, interior designer Fran Hickman and Waldo Works.
December 7, 2020